Mormon influencers are showing up in exmo spaces — and it's not random. Jess breaks down the two categories: lifestyle creators making the church look aspirational, and apologetics accounts showing up in your comment sections with layered, funded arguments. We get into the Faith Creators Alliance, the nonprofit infrastructure supporting 70+ LDS creators with studio space and content strategy coaching, and what a 2025 Wall Street Journal investigation revealed about direct church payments to creators. Knowing it's a coordinated operation changes how you engage with it — and whether you engage at all.
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