Why Are MLMs So Popular in Utah? The Mormon Connection
Postmormon PostmortemJune 17, 2026x
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00:17:0115.59 MB

Why Are MLMs So Popular in Utah? The Mormon Connection

Utah has more MLMs per capita than any state in the country, and the three biggest — Young Living, Doterra, and Nu Skin — were all founded by members of the LDS Church. This week, Jess explains to Hannah why that isn’t an accident: ward lists that double as sales databases, missionary training that doubles as sales training, testimony culture that treats anecdote as proof, and a prosperity-gospel thread that reads a full driveway as a sign of righteousness.

We dig into the income numbers the companies publish themselves (89% of active Young Living members average four dollars a year), Utah’s white-collar crime registry, and Dallin Oaks naming the problem long before he led the church that built the conditions for it. LulaRoe, Stampin’ Up, Wild Rose Beauty — if you were raised in this, you already know the pitch. 

By the end, Hannah has a lot more questions. 

Sorry for what we said when we were Mormon.

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