Utah Has More MLMs Per Capita Than Any U.S. State. Mormon Culture Created the Perfect Conditions.
Postmormon PostmortemJune 17, 2026x
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00:17:0115.59 MB

Utah Has More MLMs Per Capita Than Any U.S. State. Mormon Culture Created the Perfect Conditions.

Utah has more MLMs per capita than any state in the country, and the three biggest — Young Living, Doterra, and Nu Skin — were all founded by members of the LDS Church. This week, Jess explains to Hannah why that isn’t an accident: ward lists that double as sales databases, missionary training that doubles as sales training, testimony culture that treats anecdote as proof, and a prosperity-gospel thread that reads a full driveway as a sign of righteousness.

We dig into the income numbers the companies publish themselves (89% of active Young Living members average four dollars a year), Utah’s white-collar crime registry, and Dallin Oaks naming the problem long before he led the church that built the conditions for it. LulaRoe, Stampin’ Up, Wild Rose Beauty — if you were raised in this, you already know the pitch. 

By the end, Hannah has a lot more questions. 

Sorry for what we said when we were Mormon.

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